looked great on paper
last words, and particularly vexing when you find yourself
applying the statement to that troublesome spot that just
isnt coming out right! Here are a few quick tips that may
help grease the wheels.
copy and read it out loud, timing it with a stopwatch.
Copy that seems fine
when read silently may not work as well when spoken. You can
read silently approximately three times faster than you are
going to want it voiced if you are trying to communicate an
emotion and not just deliver a ton of cold hard facts.
Youre trying to evoke a vivid,
to the point, emotional picture, not bombard the listener with
Are you writing for a 30 second spot? Then dont try to cram
in 90 seconds worth of words! The chances of anyone
understanding or retaining a message delivered at that speed
are nil. And its irritating to listen to.
Copy delivered relatively slowly
will not just make the message easier to hear; it will
underscore the importance of each and every word. Allow the
talent room to read with expression.
Your copy should sound natural, the way speech sounds when
youre talking to a real person. In conversation your tone
will vary, depending on whether its a formal or an informal
setting, and your relationship to the other person. The same
should be true in your copy; regardless of tone, always strive
for that conversational quality.
- unless theyre an integral part of your ad concept:
i.e. youre specifically and intentionally using it as
an attention getting device, or comic relief for the spot.
complex sentences with several modifying clauses.
(Remember the Conversational rule. And its always
nice to allow the talent to breathe once in a while!)
any special instructions for the talent such as phonetic
pronunciation of unfamiliar terms and delivery style: e.g.
Casual, Friendly, Fast-Paced, Exciting, Authoritative, etc.
keep it simple and keep it real!
is a web-based voice talent providing services for audiobook
and corporate industrial narration, voiceover
for radio and TV commercials
and all media requiring specialized voice talent.
from his digital studio facilities in Connecticut as well as
voicing, producing and engineering at other studios, his wide
range of creative delivery styles serves clients internationally.
Waynes voice demos can be heard at:
Search for Female Voices